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Premium Spirits
Rebranding, Brand Guidelines, Illustration, Packaging, Ad Campaign Materials
Complete rebrand for a heritage gin distillery - from strategy to shelf. The challenge: reposition a trusted spirits brand for modern drinkers without losing the legacy. The goal - look premium, feel authentic, stand out in a crowded craft market.
Positioning and visual direction first. Then a bespoke horse racing illustration that became the brand's heart. Logo system refined for flexibility. Packaging designed for four variants. Photography directed for consistency. Social system built for always-on content. Ready for shelves worldwide.
Full guidelines built for internal teams, distributors, and retail partners - zero guesswork, total consistency. 4 SKUs. 25+ directed photography shots. 80+ assets delivered. Concept to market in 4 weeks - 2x faster than industry average. Retail placement secured. Distributor enquiries within 30 days of launch. One system. Built to scale.
More Work. More Context. More Proof.
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