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Global Beverage Brand
- Ramadan Campaign
Seasonal Campaign, Social Content, Illustration, Print Design, Digital Activation
Integrated Ramadan campaign for a global beverage giant. The challenge: localise a worldwide brand for the Maldives market while staying true to global identity. The goal - own the season, spark emotion, drive participation.
Illustration-led visual system rooted in family and togetherness. Social content series with carousel posts and Instagram stories. Custom greeting cards, envelopes, and print collateral. Digital mockups for tablet and mobile activation. Every touchpoint local yet globally consistent
Complete toolkit deploy-ready across social and print. 10+ custom illustration sets. 20+ social assets. Full print suite including cards and packaging. Concept to launch in 3 weeks. Live across Maldives during peak Ramadan. 2.5x engagement increase versus previous year. Culturally relevant. Globally aligned.
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