top of page
Fashion Brand Systems
Brand Identity, Campaign Creative, Lookbook Design, Social Content, Retail & OOH
Retail campaign for a gentlemen's shirts brand. Character-driven creative featuring three archetypes - "The Leader", "The Invincible", "The Keeper". OOH billboards, in-store displays, storefront visuals, and digital assets. Multi-format delivery for retail, social, and mobile. 3 campaign themes. 15+ hero creatives. Deployed across flagship stores.
Social content system for a pure linen shirts label. Nautical lifestyle aesthetic - sailing, coastal, sun-washed tones. Instagram feed templates and story formats. Textured paper-style frames as the ownable visual device. 20+ social templates. Content system built for always-on posting.
Ground-up brand identity for a sustainable denim label built on upcycling. Bold typographic logo with retro-modern character. Lookbook design showcasing styling inspirations. Hang tags, leather patches, retail signage, and OOH posters. Social content templates with denim texture integration. Full identity system. Lookbook: 24 pages. Concept to launch in 5 weeks.
bottom of page