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Global FMCG Brand
- Food Festival Campaign
Event Branding, Illustration, Experiential Design, Environmental Graphics, Campaign Creative
Multi-brand activation for a global food and beverage company - three product lines, one festival experience. The challenge: build a visual system that celebrates professional chefs while driving footfall across physical touchpoints. The goal - own the moment where taste meets craft.
Custom chef character illustrations across cooking styles and cuisines. Mural artwork for large-format walls. Food truck wraps and booth graphics for on-ground activation. Street pole banners and hanging signage for visibility. Café scene illustrations linking product to lifestyle. Every asset built to flex across hoarding, vehicle, and installation.
Deploy-ready toolkit for event teams and brand partners. 12+ custom illustrations. 25+ environmental graphics. 40+ feet of mural artwork. Food truck and booth templates. Street banner series. Concept to activation in 3 weeks. Three brands unified under one visual language. One system. Every touchpoint. Built for scale.
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