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Global Banking Brand
Campaign Design, Print Advertising, Credit Card Promotions, Magazine Ads, Retail Marketing
Ongoing creative partnership with a global banking institution. The challenge: maintain brand consistency while delivering fresh, localised creative for credit card promotions and lifestyle offers. The goal - drive card usage, merchant partnerships, and customer engagement across Asia.
Seasonal campaigns for travel, dining, retail, and hospitality. Print ads for national newspapers and magazines. Promotional materials across 8 lifestyle categories. Brochures and catalogues for cardholder benefits. Social assets for flash sales. Every piece aligned to global standards while speaking locally.
Multi-year retainer across print and digital. 50+ ad creatives produced. 50+ merchant partnerships activated. 15+ print placements annually. Campaigns spanning 4 Asian markets. 35% increase in cardholder and merchant engagement. One creative partner. Trusted delivery. Built for scale.
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