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Beverage Brand Systems
Brand Identity, Packaging Design, Illustration, Label Design, Product Launch
Craft Beer Brand
Launch identity for a craft beer entering African and European export markets. Tribal mask illustrations hand-developed for four ABV variants - 8%, 12%, 16%, and 20%. Colour system engineered for instant variant recognition at retail. 4 can designs. 12 social templates. Lifestyle shoot art direction across beach, urban, and outdoor settings. Shelf-ready in 3 weeks. First production run: 50,000 units.
Premium Craft Brewery
Brand system for a design-forward craft brewery with Asian market focus. Typographic identity built around a bold split-colour monogram - bilingual English-Chinese lockup. Campaign series shot on 35mm film grain aesthetic. Messaging platform: "Mortals. Brew. Divine. Echo." Can packaging, retail bags, and gift box system delivered. Concept to launch in 5 weeks
Energy Drink Brand
Ground-up brand creation for a Singapore energy drink startup. Custom phoenix illustration developed as the ownable brand asset. Four SKUs - Classic Citrus, Watermelon, Black Cherry, Mixed Berry - each with unique colour palette and flavour iconography. Full label artwork with Singapore nutrition panel compliance. Retail POS display designed. Brand guidelines delivered. Market-ready in 4 weeks.
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