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Educational Newsletter Campaign
Publication Design, Character Design, Illustration, Comics, Educational Content
Nationwide newsletter campaign for a public library - designed to drive youth reading through storytelling and collectible characters. The challenge: make educational resources exciting across multiple languages and age groups. The goal - turn every issue into an adventure.
Original character universe created from scratch. 20+ illustrated personalities with unique backstories. 4-issue comic narrative spanning fantasy realms. Newspaper-style publication with articles, classifieds, and puzzles. World map and environment artwork. Educational posters connecting characters to library resources. Multilingual execution in English, Mandarin, Malay, and Tamil
Publishing toolkit ready for nationwide rollout. 20+ character designs. 4 comic issues. 8-page newsletter format. Realm illustrations and world map. Poster series and activity pages. Concept to distribution in 4 weeks. Live across public libraries. One universe. Every page crafted to spark curiosity.
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